THE BIG IDEA: Real customers are today's stars. 
THE BIG IDEA: Here are four ways to delight your best customers and make them feel like a VIP. 
THE BIG IDEA: Cult Brands reveal seven strategies any business can use to grow bottom-line profits. If you're ready to expand your business, follow these effective business practices. THE BIG IDEA: Cohesive organizations and customer communities are created by the same mechanism. If you know what’s at the heart of both, you can build a thriving organization that fosters passionate customers. __________________ Like a hand full of marbles pouring into a bowl, when you put...
THE BIG IDEA: Cohesive organizations and customer communities are created by the same mechanism. If you know what’s at the heart of both, you can build a thriving organization that fosters passionate customers. __________________ Like a hand full of marbles pouring into a bowl, when you put...
How do the world’s top brands create loyal customers? It’s a question our small firm has invested long hours to answer. Deciphering the code to undying, raving fan customer loyalty unlocks powerful strategies for market domination and long-term profitability. Cult brands are businesses that have communities of customers...
https://www.youtube.com/watch?v=zEygcDikuwI Our firm uses core values to help companies attract more profitable customers. Over time, we’ve discovered that our readers are predominantly inspired leaders. Core values play a major role in inspired leadership. BJ Bueno joined Life is good CEO Bert Jacobs on the main stage of...
Abraham Maslow, one of the founding fathers of humanistic psychology, taught us that human beings have a higher, transcendent nature, which he visualized most eloquently in his Hierarchy of Human Needs. This simple pyramid gives us a framework from which to understand the essence of Cult...
As a student of sleight-of-hand magic, I value the number 52. A full deck. Infinite combinations. The same cards, but endless outcomes depending on the hands that hold them. Marketing works like that. Here we bring you 52 types of marketing strategies and tactics you can use...