Today, we release the third episode of our podcast Make Business Matter.
On this episode, I answer the question: how are brands constructed?
This episode builds on the content in one of our most popular blog posts: Authentic Branding. I explore brands from the perspective of a co-authored experience: brands aren’t just what a company says, but what a customer hears and experiences. And, I look at the three dimensions of how we at The Cult Branding Company conceive of a brand: vision, customer, and culture.
Leadership creates a vision that inspires employees whose behaviors—through direct interaction and marketing— translate your brand to your customers. These elements influence each other and collectively create a perception about the company. That perception is the brand.
You can listen and subscribe on the Make Business Matter Website or on your favorite podcast app.