Dominant organizations occupy positions of ultimate profitability. They do this by providing their customers what they want, even before their customers know they want it. Whenever Apple unveils their latest iGadget, they already have legions of excited customers eager to buy.
How do they do that? Those points of ultimate profitability are clearly out there. Apple, Harley-Davidson, and Ikea have all found them. They pointed their telescopes into the night sky of customer behavior and discovered their habitable planets, those consumer communities where their brands can live and thrive.
The tools and techniques that connect astronomers and astronauts with the final frontier can be used to connect your organization with tomorrow’s Brand Lovers.
The result? Organizations that use modeling to identify who their most profitable customers are, what they want to buy, and how they want to buy it enjoy increased—even dominant—market share, greater customer loyalty, and enhanced profitability. Knowing which way to point your telescope is the single most critical step in ensuring business success.
What insights will keep your brand relevant in the future?