Brand Loyalty Expert Kicks Off the Retail Advertising Conference

BJ Bueno to open for RAC 2009

Orlando, Florida, February 16, 2009 – Author, creative strategist, and creator of Cult Branding Bolivar J. Bueno will be opening for this year’s Retail Advertising Conference (RAC). This annual 3-day event in Las Vegas, Nevada (February 25-27), is attended by the heads of top retail brands like Best Buy, eBay, Kohl’s Department Stores, Macy’s, JCPenney, PetSmart, Target, Toys “R” Us, and Home Depot.

Mr. Bueno will be joined on stage with Jennifer Dorian, Senior Vice President, Network Strategy and Brand Development for Turner Entertainment Networks, which includes TBS, TNT, and Turner Classic Movies (TCM).

Together, Mr. Bueno and Ms. Dorian will share how to build an authentic brand while growing a more profitable business.

ABOUT THE CULT BRANDING COMPANY – The Cult Branding Company is the recognized leader in cultivating authentic customer loyalty. Using its trademarked Brand Lover Model, The Cult Branding Company helps businesses understand, connect, and serve their best customers. Clients include Kohl’s Department Stores, Scheels, Turner Classic Movies, and LA Lakers.

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