As the end of the year quickly approaches, we want to say thank you for being our reader. You represent the best in your industry and we look forward to bringing you insights on building brands that both employees and customers love in the coming year.
Below we curated the most popular, shared, and discussed articles from the Cult Branding blog in 2017. Please enjoy these three fantastic blog posts as a way to reflect as we enter 2018.
We wish you and your family a happy, healthy, and fantastic New Year.
The Cult Branding Team
Bringing Your Brand Image To Life
Why do images have so much power?
Our logos and marks are symbols. Symbols are triggers of archetypal images—energy patterns that rest in the unconscious. These primordial images are not personal to each but are aspects of the “collective” of all of us. Read more about bringing your brand image to life.
Cultivate Workplace Passion
In today’s rapidly changing business environment, you need passionate people because such people can drive extreme and sustained performance improvement.
What does a passionate person look like? Find out more about creating a passion-driven workplace.
The Downfall of Sears: Why You Need To Compete In The Future, Not The Present
Anyone that’s done any retail research in the last decade will have noticed the growing importance consumers place on convenience. The rising importance of convenience isn’t a new trend—marketing scholar Eugene J. Kelley wrote about it in 1958. But, what is new—and what will continue to be new—is the ways retailers can satisfy it. Learn more about the importance of convenience and how to compete in the future.